Privacy policy

PRIVACY POLICY

This Privacy Policy describes how The Wine Drops Co. (Pty) Ltd (“we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from www.thewinedrops.co.za (the “Site”).

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Contact

If you have any questions, require more information, or would like to make a complaint, please contact us at:

Email: info@thewinedrops.co.za  
Address:  
The Wine Drops Co. (Pty) Ltd  
14 Eastwood Close  
Milnerton Rural  
Cape Town  
7441  
South Africa  

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Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.

Device Information  
Purpose: to load the Site accurately and analyse usage to improve performance  
Source: collected automatically via cookies, log files, web beacons, tags, or pixels  
Collected data: browser version, IP address, time zone, cookie data, pages viewed, search terms, interaction behaviour  

Order Information  
Purpose: to fulfil orders, process payments, arrange shipping, communicate with you, and prevent fraud  
Source: collected directly from you  
Collected data: name, billing and shipping address, payment details, email address, phone number  

Customer Support Information  
Purpose: to provide support and respond to enquiries  
Source: collected directly from you  
Collected data: name, email address, phone number, and any information you provide  

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Sharing Personal Information

We share your Personal Information with trusted service providers to operate our business and deliver our services.

Examples include:
- Shopify (e-commerce platform)
- Payment processors
- Shipping providers
- Marketing and analytics platforms (such as Google Analytics)

We may also disclose your information:
- to comply with legal obligations  
- to respond to lawful requests  
- to protect our rights  

We do not sell your Personal Information.

Where products are purchased through authorised distributors, retailers, or third-party platforms (including Amazon or Takealot), your information may be processed according to the policies of those platforms.

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Behavioural Advertising

We may use your Personal Information to provide relevant marketing and advertising.

This may include:
- Google Analytics (to understand site usage)
- Advertising platforms such as Meta (Facebook/Instagram)

You can opt out of targeted advertising:

Facebook: https://www.facebook.com/settings/?tab=ads  
Google: https://www.google.com/settings/ads  

You can also visit:  
https://optout.aboutads.info/

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Using Personal Information

We use your Personal Information to:
- provide products and services  
- process payments and fulfil orders  
- communicate with you  
- improve your experience  
- send updates and marketing (where permitted)  

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Lawful Basis (GDPR – European Users)

If you are located in the European Economic Area (EEA), we process your Personal Information under the following lawful bases:
- your consent  
- performance of a contract  
- compliance with legal obligations  
- legitimate business interests  

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Retention

We retain your Personal Information for as long as necessary to fulfil orders and comply with legal obligations, unless you request deletion.

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Your Rights

GDPR (EU/EEA Residents)  
You have the right to access, correct, update, or delete your Personal Information.  
You may also request data portability or object to processing.

CCPA (California Residents)  
You have the right to access, correct, or delete your Personal Information.

POPIA (South Africa)  
You have the right to access, correct, or request deletion of your Personal Information in accordance with South African law.

To exercise your rights, contact: info@thewinedrops.co.za

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Automatic Decision-Making

We may use limited automated processes (such as fraud detection), which do not have a significant legal effect on you.

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Cookies

We use cookies to:
- enable website functionality  
- improve user experience  
- analyse traffic  
- support marketing  

You can manage cookies via your browser settings.

Please note that disabling cookies may affect website functionality.

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Do Not Track

We do not currently respond to “Do Not Track” signals due to lack of consistent industry standards.

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International Data Transfers

Your information may be processed outside your country, including in South Africa, Europe, Canada, or the United States.

Where required, we take reasonable steps to ensure appropriate data protection safeguards are in place.

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Changes

We may update this Privacy Policy from time to time. Updates will be posted on this page.

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Complaints

If you have concerns about how we handle your data, please contact us first.

If you are not satisfied, you may lodge a complaint with your local data protection authority.

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Last updated: 2026/04/04